Keywords are an important part of search engine optimisation (SEO) and play a crucial role in how your website is found by users and search engines. Here are some reasons why keywords are so important for your website:

1. Keywords indicate what your website is about. By using relevant keywords on your website, you can indicate to search engines what your website is about and what users are looking for. This can help your website rank better in search results

2. Keywords help users find your website. By using relevant keywords on your website, you can help users find your website when they search for information related to your content

3. Keywords can help identify your target audience. By researching which keywords are related to your website, you can learn more about your target audience and what search terms they use

4. Keywords can help optimise your content. By using relevant keywords in the titles, descriptions and content of your pages, you can ensure that your content is better optimised for search engines and users

5. Keywords can help increase your revenue. By optimising your website for keywords related to your products or services, you can ensure that your website is better found by users looking for what you have to offer.

Remember, using keywords is part of a broader SEO strategy. It is important to use keywords naturally and ensure that your website content is relevant and valuable to users. By using keywords correctly, you can increase your website's visibility and improve users' experience.